Genevieve Michaels
Genevieve Michaels
Genevieve Michaels

Genevieve Michaels

Long-form, customer-focused B2B storytelling.


Genevieve Michaels

Narrative-driven,
interview-based B2B content.

Clients

Atlassian, Adobe, Hewlett-Packard Enterprise,
Hootsuite, Hubspot, Ramp,
Shopify, Trello



You have deep audience knowledge and a customer-centric product. I have strong B2B content marketing experience and a creative journalism background. Together, we’ll create content that solves customers’ problems and gets you closer to your goals.


Make customers feel heard.

 

Every word I write is grounded in audience research, product knowledge, and your marketing priorities. Whether you’re an enterprise or startup, I’ll work as an extension of your marketing team to help you:

 

• Educate potential buyers, making technical product topics readable and engaging

• Show up as a reliable presence and problem-solver for prospects and customers alike

• Establish your brand as a leading voice in your space

 



Content Marketing
Educate your audience and nurture leads with:

 Ebooks, guides and research reports
 Thought leadership
 Journalistic-style blogs
Product Marketing
Prove your product solves customer problems with:

 Product-led ebooks, guides, white papers and blogs
 Sales enablement materials
Customer Marketing
Drive customer retention and expansion with:

 Case studies
 Customer success stories
 Customer interviews
Ghostwriting
Build authority as a founder with:

 Social media content
 Newsletters
 Book writing and development services


“Show, don’t tell” is classic writing advice for a reason.  

I’ll work with you on content that shows you understand your market’s challenges and know exactly how to solve them.

 

 

About Genevieve 💗

 

I’m a Canadian, currently living in France. Before working in tech, I did freelance magazine writing and managed communications for a visual arts nonprofit. I hold a BFA in Creative Writing from the University of British Columbia.

When I’m not writing or reading, you’ll find me practicing Ashtanga yoga or wandering around a museum.

Testimonials

“Genevieve is one of the best freelance writers I’ve ever worked with. She is authentically curious about a wide variety of subject matter and it shows in the depth and breadth of her writing. She’s flexible but disciplined, a steadfast team player and generous collaborator who takes feedback gamely and without ego. I’d recommend Genevieve for any project she pursues, without hesitation!”

- Lauren Parker
Managing Editor at Atlassian

“Genevieve owned projects for dozens of our B2B SaaS clients, from household names like Slack to high-growth startups. What sets her apart is her knack for understanding exactly what every client needs. She delivers high-quality content that effortlessly adapts to each brand's voice.

But more importantly, she is intuitive, kind, communicative, and reliable. After two years of partnership, it feels safe to say that she's one of the best writers I've ever had the pleasure of working with.”

- Lo Kidd
Chief Content Officer at Verbatim

“I had a visceral reaction to reading Genevieve’s essay on fashion seen through the lens of an identity crisis. The writing transported me into the author’s need for protection during a time of loss. We wanted a strong, original storytelling voice that would stay true to the theme of the contest, and we found it in a powerful, unexpected piece.”

- Vanessa Craft
Former Editor-in-chief of Elle Canada

 



Narrative-driven,
interview-based B2B content.

Genevieve Michaels

 


Clients

Atlassian
Adobe
Ramp
Hewlett-Packard
Hootsuite
Hubspot
Shopify
Trello

 



You have deep audience knowledge and a customer-centric product. I have strong B2B content marketing experience and a creative journalism background. Together, we’ll create content that solves customers’ problems and gets you closer to your goals.


Make customers feel heard.

 

Every word I write is grounded in audience research, product knowledge, and your marketing priorities. Whether you’re an enterprise or startup, I’ll work as an extension of your marketing team to help you:

 

• Educate potential buyers, making technical product topics readable and engaging

• Show up as a reliable presence and problem-solver for prospects and customers alike

• Establish your brand as a leading voice in your space

 


 

Content Marketing
Educate your audience and nurture leads with:

 Ebooks, guides and research reports
 Thought leadership
 Journalistic-style blogs

Product Marketing
Prove your product solves customer problems with:

 Product-led ebooks, guides, white papers and blogs
 Sales enablement materials

Customer Marketing
Drive customer retention and expansion with:

 Case studies
 Customer success stories
 Customer interviews

Ghostwriting
Build authority as a founder with:

 Social media content
 Newsletters
 Book writing and development services


“Show, don’t tell” is classic writing advice for a reason.  

I’ll work with you on content that shows you understand your market’s challenges and know exactly how to solve them.

 

 

Genevieve Michaels

About Genevieve 💗

 

I’m a Canadian, currently living in France. Before working in tech, I did freelance magazine writing and managed communications for a visual arts nonprofit. I hold a BFA in Creative Writing from the University of British Columbia.

When I’m not writing or reading, you’ll find me practicing Ashtanga yoga or wandering around a museum.

Testimonials



“Genevieve is one of the best freelance writers I’ve ever worked with. She is authentically curious about a wide variety of subject matter and it shows in the depth and breadth of her writing. She’s flexible but disciplined, a steadfast team player and generous collaborator who takes feedback gamely and without ego. I’d recommend Genevieve for any project she pursues, without hesitation!”

- Lauren Parker
Managing Editor at Atlassian




“Genevieve owned projects for dozens of our B2B SaaS clients, from household names like Slack to high-growth startups. What sets her apart is her knack for understanding exactly what every client needs. She delivers high-quality content that effortlessly adapts to each brand's voice. 



But more importantly, she is intuitive, kind, communicative, and reliable. After two years of partnership, it feels safe to say that she's one of the best writers I've ever had the pleasure of working with.”

- Lo Kidd
Chief Content Officer at Verbatim



“I had a visceral reaction to reading Genevieve’s essay on fashion seen through the lens of an identity crisis. The writing transported me into the author’s need for protection during a time of loss. We wanted a strong, original storytelling voice that would stay true to the theme of the contest, and we found it in a powerful, unexpected piece.”

- Vanessa Craft
Former Editor-in-chief of Elle Canada