Stories are built into FundRazr’s mission. Since 2017, I’ve been sharing inspiring stories of the people that use this online crowdfunding platform to make the world a better place, from fighting racism to opening animal shelters to providing medical care to disadvantaged children.
FundRazr is tailored to nonprofit organizations, with powerful campaign features that set them apart from competitors like GoFundMe. Some of their content, like blog posts and e-books, is directed at these nonprofit customers, educating them on how to make the most of the platform. My goal is to make this technical content high-impact and accessible, telling a story about why clients should use these features, and how doing so will benefit their organization.
I also manage FundRazr’s social media, focusing on their 126,000-follower Facebook page as well as LinkedIn, Instagram, and Twitter. Social is the perfect place to highlight inspiring success stories from their platform, complemented with expert crowdfunding tips and easily shareable quotes that resonate with their audience.