Web content and marketing copy is just as important to my writing practice as essays and interviews. I love getting to the heart of what makes my clients’ work special and using that guiding principle to drive all their communications.
I’ve written about topics from cannabis to fundraising to fitness, but no matter what I take a results-focused approach, constantly adjusting my strategy to deliver creative, polished content that’s as high-performing as possible.
While I’ll always be a writer first and designer second, my arts-industry experience means I have an eye for aesthetics, and I absolutely love selecting visual content that fits your brand.
Some services I provide are:
BAF isn’t a client – I work there full time as Program Manager. BAF is a nonprofit visual arts organization that focuses on large-scale public art projects and exhibitions in their Mount Pleasant art gallery. I have built BAF’s communications strategy from the ground up, including all social media, website content, blog and e-newsletter strategy, media outreach, and more.
Stories are built into FundRazr’s mission. Since 2017, I’ve been sharing inspiring stories of the people that use this online crowdfunding platform to make the world a better place, from fighting racism to opening animal shelters to providing medical care to disadvantaged children.
FundRazr is tailored to nonprofit organizations, with powerful campaign features that set them apart from competitors like GoFundMe. Some of their content, like blog posts and e-books, is directed at these nonprofit customers, educating them on how to make the most of the platform. My goal is to make this technical content high-impact and accessible, telling a story about why clients should use these features, and how doing so will benefit their organization.
I also manage FundRazr’s social media, focusing on their 126,000-follower Facebook page as well as LinkedIn, Instagram, and Twitter. Social is the perfect place to highlight inspiring success stories from their platform, complemented with expert crowdfunding tips and easily shareable quotes that resonate with their audience.
Genevieve has a great combination of creativity, business acumen, and a passion for storytelling. She is an expert at turning information into engaging copy which helps us build trusted relationships with our social media audience and blog readers. She thoroughly understands how to take what’s in your head and turn it into flawless, appealing content. Further, Genevieve is able to fit the content into the voice and branding of our product. She is a well-spring of fresh ideas and is committed to excellence.
Girlboss Daily lands in thousands of inboxes every day, sharing tips on work, life, and chasing your dreams. Recently, I’ve been writing content for this daily e-newsletter, including job listings and an interview with Gail Becker, founder and CEO of CAULIPOWER.
Market One is Canada’s leading marketing agency for public companies. I’ve been lucky enough to collaborate with their Editorial department, interviewing company leaders and CEOs to write sponsored news stories designed to attract retail investors. The articles appeared in BNN Bloomberg and the Financial Post.
Genevieve is a pleasure to work with. She absorbs all given feedback and provides written copy within the timeframe outlined.
NM is a movement media company. They take a uniquely artful approach to fitness that harnesses the power of storytelling. Across video, web, and print publications, they produce high-quality content about the intersection of movement and creativity.
I have created a wide range of written content for NM, from an article about dance in virtual reality for their print magazine, Movement by NM, to guides for their streamable fitness programs.
Below are a few samples; I’ve also written targeted e-mail marketing campaign, social media captions, and digital ad copy.
I worked on these SEO-optimized blog posts with Jordan Behan at Narrate Creative, a growth marketing firm that tells software companies’ stories through automation, strategy, and content creation. The client was Vonigo, a business management software for service companies. They needed copy that would help them rank for dry, technical search terms like “tile and grout cleaning machines for sale” and “cleaning business licenses”.
With a little creativity, I crafted engaging stories that spoke directly to their target audience – a service business owner looking to grow their company. I catered to their unique needs by including valuable information and using accessible, conversational language. By focusing on the story behind the search terms, I wrote the copy that Vonigo needed to meet their goals.
Genevieve has handled some very challenging writing projects for our clients, taking some very industry-specific topics and writing top-quality, engaging SEO content that is consistent with the brand’s voice. This is a rare skill even among professional copywriters, and one that has tremendous value. I do not hesitate to recommend her.
I was contracted to write all the new website copy for iATS Payments by Kollectively, a local branding strategy agency. iATS is an integrated payment processing solution designed specifically for nonprofits and their unique needs.
